Evaluation: Question One - Part Two

Example of videos

 with/without sepia

Our campaign developed the existing music video's conventions into a more entertaining modern production by mixing it with a documentary style of filming. However, by keeping the performance of the vocalist in play during the video it still held some of the conventions of an existing video by The Jam. Although there was some performance featured in our production it did not reflect the bands image completely, meaning that we had to reflect the artist through use of mise en scene and camerawork  throughout our video. We did this by giving the video a working class, 'British' feel. This portrayed the bands image and style onto camera and also complemented our idea of showcasing a low class area of the UK during our production. Techniques such as the added sepia effect made the visuals gritty and true to the bands image and sound, with the additional dull surroundings that we filmed, the mise en scene complemented the bands dark and gritty style completely.

Example of a pan in our video

We stuck to conventional filming techniques from both a music video and television documentary in our production. We used shots of a longer length (around 5-10 seconds) as well as using numerous pans and zooms to convey to the style of filming seen in a  television documentary. Whilst simultaneously using numerous close-ups which is a convention frequently seen in almost every music video.

Our music video could be classed as postmodern through using the idea of a hybrid style video. This has been done before as a narrative is unconventional to the original music video's seen in the 1980's. In fact, narratives mixed with performance is seen in nearly all music video's released now days. A perfect example being Lady Gaga's Telephone (seen below).