Throughout our campaign we have attempted to keep a theme of documenting the fictional location of 'Malice' in all of our work. Whether it be the CD cover, website or final music video every aspect of our campaign in some way relates to a documentary theme or promotes the band and record in question. Below you can see our finished digi-pack which was created and manipulated in photoshop. As a group we all contributed ideas towards how to include the documentary theme of showcasing 'Malice' and this was our final outcome.
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| Front and back CD cover |
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| Inside CD cover and CD |
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| Webpage |
This theme is present in our digi-pack through the images of 'Malice' and it's surrounds that we took. It also features images of our music video and the 'presenter' that is present throughout the production. This allows the audience to see a definite relation between the two media texts. As well as this, our Website conveys a similar look and theme, portraying more than one image of 'Malice' and it's surrounding that we are prominent in our music video. We also used a running colour scheme in the three media texts that we produced of: black, grey, white and blue. The reason that we chose these colours is because they are relevant to The Jam and can be found in their logo. (Seen right) We felt this was important as the bands image and style needed to be maintained in all areas of our work.
In our music video we carried on portraying the theme of The Jam's style and image. Whether it be through colour, the era in which the artist performed and produced music, or the genre in which they belong to. For example, in the first image seen on the left we can see that we use the word 'Malice' a number of times in our music video. This allows the audience to make the connection between the three projects that we have produced and the relevance of our 'Malice', which is heard in the song numerous times to our music video concept.
In the second image down, we can see the surroundings of Malice, which is once again conventional to the overall documentary theme present throughout all area of our campaign. These images of the 'Malice' and the surrounding areas contribute towards The Jam's 'British' style and image that we want to get across in our campaign. Because every shot or picture of the surroundings of 'Malice' that we used are different, it allows us to use similar images in all ares of our work without it becoming overly repetitive.
To accompany the surroundings seen in our music video we also added shots of vandalised areas adding to the gritty, alternative style that complements the artist's style. This can be seen in the images the to the right and below.
In the image to the left and below you can see that we used close ups to conform to conventions of music videos. This lets the audience know that the artist is included in the video and the image that they are showcasing to their target audience.
In the image to the left we get a close up of a shot of feet dancing. This also tells the audience that we are aware the music video isn't just a documentary of malice but also is their to promote the record and band as well.
In the final two images we took clips off already existing documentaries and added them to our own project. This gave our music video the final documentary look that we aimed to achieve. By doing this we eliminated any confusion in case the audience didn't know what we were trying to achieve with our video or the style of filming that we were trying to mimic. By making everything in our video convey to the aspects of a media text produced in the 1980's we aim to achieve a look that the target audience (younger and mainly middle aged males) will recognise or at least be aware of.
This theme is present in our digi-pack through the images of 'Malice' and it's surrounds that we took. It also features images of our music video and the 'presenter' that is present throughout the production. This allows the audience to see a definite relation between the two media texts. As well as this, our Website conveys a similar look and theme, portraying more than one image of 'Malice' and it's surrounding that we are prominent in our music video. We also used a running colour scheme in the three media texts that we produced of: black, grey, white and blue. The reason that we chose these colours is because they are relevant to The Jam and can be found in their logo. (Seen right) We felt this was important as the bands image and style needed to be maintained in all areas of our work.
In our music video we carried on portraying the theme of The Jam's style and image. Whether it be through colour, the era in which the artist performed and produced music, or the genre in which they belong to. For example, in the first image seen on the left we can see that we use the word 'Malice' a number of times in our music video. This allows the audience to make the connection between the three projects that we have produced and the relevance of our 'Malice', which is heard in the song numerous times to our music video concept.
In the second image down, we can see the surroundings of Malice, which is once again conventional to the overall documentary theme present throughout all area of our campaign. These images of the 'Malice' and the surrounding areas contribute towards The Jam's 'British' style and image that we want to get across in our campaign. Because every shot or picture of the surroundings of 'Malice' that we used are different, it allows us to use similar images in all ares of our work without it becoming overly repetitive. 
To accompany the surroundings seen in our music video we also added shots of vandalised areas adding to the gritty, alternative style that complements the artist's style. This can be seen in the images the to the right and below.
In the image to the left and below you can see that we used close ups to conform to conventions of music videos. This lets the audience know that the artist is included in the video and the image that they are showcasing to their target audience.
In the image to the left we get a close up of a shot of feet dancing. This also tells the audience that we are aware the music video isn't just a documentary of malice but also is their to promote the record and band as well.
In the final two images we took clips off already existing documentaries and added them to our own project. This gave our music video the final documentary look that we aimed to achieve. By doing this we eliminated any confusion in case the audience didn't know what we were trying to achieve with our video or the style of filming that we were trying to mimic. By making everything in our video convey to the aspects of a media text produced in the 1980's we aim to achieve a look that the target audience (younger and mainly middle aged males) will recognise or at least be aware of.
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