Evaluation Question 2 - Part 1

We have created and maintained a mock documentary theme in our campaign, we wanted to create a documentary about worse off places yet trying to promote it. We thought that having this theme through our campaign would help to let them relate to each other more and keep it looking professional. An example of this would be the location that we filmed following through to the background features on the website and digipak.  

On the two pictures surrounding, you can see the theme of the genre we were trying to keep within and what the town called 'Malice' is about. In the first screen grab we have our actor in the foreground and in the background, a homeless person swearing at him. We thought that this would be effective due to the image we were trying to create. With 'Malice' being a visibly horrible place, yet us trying to promote it. We hoped that the irony would could through with the whole campaign put together. 

On the second picture above, we did a pan of the surrounding area to where we were filming. I thought that this shot worked well as it helped to reinforce the idea that we were creating through the music video. The pictures we used in the digipak related well to this particular shot which helped to bring the whole campaign together in a fluent way.

The picture with the homeless person holding the cardboard cut out worked well as the keyword being 'malice' as shown many times throughout the video helped to build the bridge between the video and the website/digipak. 

The screen shot with the colour bars was initially an idea because we had recorded one of the clips in the wrong timing so the lip syncing was out - although it seemed a problem at the time we think that it has worked out for the best. The use of the camera failing in the middle of the song looked really good. It helped to make the video look older as it's what happened to TVs back in the 70s which luckily, is the era that we were aiming to stick to whilst filming and creating our whole campaign. 

The shot with the supermarket in the background formed from the lyrics 'stashed against the co-op'. Although it's obviously not a co-op we wanted to make the lyrics relate to what we were showing on screen more, as we found after filming for the first time that although it looked okay - we agreed that we needed to make the lyrics and footage match a bit more so that it still looked like a music video.

This close-up I believe worked really well as in the background there is a brick wall to assure concentration on the face - which again relates to the background of our website design which features a brick wall. Although it's only a minor similarity for a brick wall we thought small and wanted everything to fit in perfectly. 

The picture to the right shows a still of our actors feet, in the video he moves and dances to the rhythm of the song so it fits in really well. Also the shoes that he is wearing were very commonly worn in the 70s which again brings everything back to our whole campaign working well in sync.

This picture is from the end of our video, originally we were just going to have the music video fade to black but we thought as we had the idea to make it a documentary, we thought having the BBC logo that was commonly on after everything on TV in past years. This made us feel like we'd created a mock TV documentary - and brought back some childhood memories!