Although the colour of the writing and background ranges, the logo is still there. For example it's shown on t-shirts people wear, on posters and in CD stores etc. and their CD covers range from pop art to black and white with coloured writing. It covers a range of different art forms, being portrayed through their CD covers. These are being shown on TV - on music channels, adverts once every so often and people wearing them in shows etc.
The artist uses Synergy to promote and sell through creating posters and still making CDs to go out into the world. Also the use of one of their most well known songs 'London Calling' being in the best selling film Billy Elliot.
New media products such as iTunes are used to encourage audience participation, through having your downloads on a portable iPod so that you can pick and choose when to listen to it. An app for iTouch's can also have The Clash's songs downloaded which is called 'Tap Tap' that you play the beat to which will also really promote the band as songs get recommended to you when you play.
One final part that is used to encourage audience participation is You Tube, for example The Clash's London Calling at 18:18 on 30/10/2011 has 2,297,372 views which shows how many people are watching it. The video was put up 2 years ago and has a lot of views, people can comment on and like/dislike a video and upload their own. This is a really good way to encourage your target audience to participate and must be why You Tube is so popular along with The Clash still being popular years on!
No comments:
Post a Comment