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When it came to researching and planning our music video we quickly realized that The Jams original music videos are all performance with the whole band in, playing their instruments. Whereas our music video, for The Jam, would be a performance / narrative style. The video still has the lyrics performed, but unlike The Jams there aren’t any instruments or other band members featured. For example, original Jam music videos have all the band members and instruments in them, the screen shot of Going Underground shows this. Ours only features the main actor and no other band members as we have made it into a documentary of Malice.
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Another difference is that as most of The Jams music videos are performance, which the backgrounds and studios that they are in, are very bland / dull. Our video was shot on location so the background is constantly changing.
The main similarity that we kept was the costume and hair style of the actor for example we used a smart stylish jacket with a white shirt and tie. We felt we needed to keep this style as it keeps the Mod look and would also suit our target audience.
Here is a video for The Clash that we took ideas for the type of narrative style and costume so our video suitable to our targets audience.
Here is a video for The Clash that we took ideas for the type of narrative style and costume so our video suitable to our targets audience.