Written Storyboard

This is our written storyboard for A Town Called Malice. It is important to storyboard our ideas, so that we have a plan to follow when filming. So that we aren't spending all of our time discussing what shot/angles to do.

Suitable Font For Our Album Cover

These are our chosen text fonts that we decided are suitable to use on our album cover and possibly on our website.  Out of the seven fonts in question the last was the most popular, receiving six out of a possible twenty five votes. We chose the fonts for our album cover and blog as they are converntional to The Jam's genre and confoms to the conventions of the bands look.

Target Audience

This is a target audience sheet i have done. The sheet helped us to focus and look at our target audience so we create our music video, website and CD cover to match the audience.

Digipak CD cover

 This is our first go at designing our digipak for our band. The front cover is of a jam pot with the name of the band (The Jam) split in jam above. the title of the album is on the jam pot. The whole cover is full of irony. The back cover has a spoon with jam on it  and the titles of the songs above. the cd is a big dollop of jam and the in side its a picture of the band walking down an estate which suits the target audience. unfortunately the design of CD cover above isn't really suitable for our target audience, so we are currently re-designing it.

This is our test shoot, as you maybe able to see, we are going for a 70s costume. we are doing this because its suits our style of a promotional video. the actor will be wearing a black suit and jazz tie like this one, they will also have combed over hair and a mustache to suit a 70s look. The presenter will also be holding a microphone and a old leather sholder bag.

we have desicded as a group to change the actor because we want an older person to present/sing the song, so it keeps in with the style of the theme plus all prsenters are adults not teenages.

this is our recee sheet showing where we will film our video.

This is our permission sheet featuring the signatures of the cast that will appear in our video.

Advanced Portfolio Research - Textual Analysis The Jam

For my textual analysis research I chose to analyse the already existing video for The Jam's A Town Called Malice. It's a performance based video that is conventional to the genre and has little advanced editing techniques. Because the video is of a basic filming standard there wasn't a lot to look at in detail, however it became present that is relevant to the style of the band style and their look.

Using Postmodernism in Our Music Video

Because our music video is mimicking that of a tourist advert, postmodernism is going to have to be used for the audience to understand what is happening. By following conventions of an 80's television presenters appearance we are going to be able to show what we are mimicing in just a few shots.

For example, in the shot of our desired present for the video to the left, we have tried our best to mimic the clothes worn by a television presenter from the nineteen eighties: a patterned tie and shorter, clean hair cut. Another example of postmodernism that we have planned to use is the clipper board at the start of the video. This has been seen numerous times in other media texts.